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	The Art of Aesthetic Practice How to Profit from the Cosmetic Boom by Stephen Mulholland, MD, Mark J. Tager, MD (Yes, we know that Aesthetic is mis-spelled on this page, this is done as a service to those who accidently forget the "A" when searching for us.) click here for more information about The Art of Aesthetic Practice click here for more information about The Art of Aesthetic Practice This is the esthetic book about the business of your business. Its authors, Drs. Stephen Mulholland and Mark Tager, have been students and teachers of practice promotion for more than a decade. What's more, the strategies and techniques in this book have been tested and refined in SpaMedica, Toronto's leading esthetic practice. If you follow Mulholland and Tager's system, you will make more money. You'll also enrich your life as well as the lives of your staff and patients. In Section 1 of this practical, tool-oriented text, you'll learn about the five Key Success Principles. These skills highlight the best of advertising, practice management, leadership, motivation and monitoring. You'll be introduced to the all important concept of “invertising,” an emphasis on creating an awesome service proposition before you ever need to advertise for customers. You'll gain a set of Key Performance Indicators to track your daily, weekly, and monthly success. In Section 2, you and your staff will become acquainted with the Conversion Cascade. The authors will show how to adjust your strategy and tactics to improve your yield as you move patients through six stages: Awareness to phone Phone to consult Consult to treatment Treatment to maintenance Maintenance to other services Other services to word of mouth Along the way, you'll gain powerful skills to: Get your front office aligned and trained to deliver great service. Infuse your unique value proposition in every patient encounter. Improve conversion rates in all six stages. Harness the power of word of mouth promotion. Finally, in the Appendix, you will find many helpful forms and resources to better manage day-to-day operations and to recruit additional expertise. No matter what stage of practice you are in -- whether you are new to the field, an established cosmetic physician, a leading plastic surgeon, a primary care physician or a medspa owner -- you will find the prescription for enhancing your success in esthetics. click here for more information about The Art of Aesthetic Practice esthetic consultation, patient financing, telephone skills, esthetic treatment, SpaMedica, Practice management software, esthetician, esthetic, esthetic medicine, Cosmetic Boom, Consultation, Profitable consultation, artofaethetics.com artofesthetics.com estheticbook.com cosmeticconsulttraining.com cosmeticconsulttraining.net Consult training, Training for cosmetic consultation, Mark J. Tager,Steve Mulholland, Science of service, esthetic practice, Profitable consultation, Profit from consultations, Build esthetic practice, Profitable practice, esthetic industry profit, Patient profitability, esthetic business, Medical business, Medical Esthetics, esthetic practice, Successful practice, Success in Esthetics,
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